Course Content
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Welcome
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Welcome Message
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Social Media Wordsearch
Get used to the areas we will be covering in this fun wordsearch.
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Social Media Wordsearch
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Hootsuite (Live session)
This is a live recorded series about Hootsuite, made to manage your social media.
- The Increasing Importance Of Social Media Engagement
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What The Social Networks Can Do
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Managing Multiple Brands And Multiple Networks
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Demo And Set Up
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Snapchat
- Overview
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Snapchat App Installation
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Creating Your Snapcode
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Using Bitmojis to Create Your Snapcode
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Creating Snap Content
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Snap Camera Controls
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Adding Text To a Snap
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Annotations to the Snap – Part 1
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Annotations to the Snap – Part 2
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Annotations to the Snap – Part 3 – Video
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Snapchat Send Options
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Snapchat Stories – Part 1
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Snapchat Stories – Part 2
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Snapchat Ads Account Set Up
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The Ads Platform Interface – Part 1
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The Ads Platform – Part -2
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Uploading Your Catalog to the Ads Platform
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Advanced Create In Platform Interface
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Creating Team Members
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Conclusion
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Pinterest
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Overview
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The Pinterest “Mission”
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Mobile Application
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Set Your Profile
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Claiming Accounts
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Other Settings
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Upgrading To Business
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Creating Boards
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Creating Pins
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Creating Communities
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Zapier Integrations
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Creating Image Content for Pins
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Creating Video Content for Pins
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Creating Audio Content for Pins
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Scheduling Pins (Business)
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Creating Share Buttons for Your WordPress Site
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Your Newsfeed
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Interactions
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Creating A Sponsored Post
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Conclusion
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Instagram
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Overview
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Set Up Your Account
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Mobile Application
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Profile Set Up
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Profile Privacy
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Link Trees
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Opt-In Form
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Making Connections
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Content Creation Tools
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Desktop Video – Part 1 – Capture Camera
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Desktop Video – Part 2 – Capture Screen
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Desktop Screen Shot
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Mobile Video Creation
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Mobile Screen Shot
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Images Posts – Part 1
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Image Posts – Part 2
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Story Post Creation
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Story Posts
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A Note About Story Posts
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Creating Highlights
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Twitter
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Introduction
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Do These First Before You Start Marketing On Twitter
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Get Ready To Go Manual Or Full Auto
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Manual Twitter Marketing
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Manual Tweeting: Pros & Cons
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How To Find The Right Niche Influence Leaders on Twitter
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Follow & Engage
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What Happens When You Reach High Engagement Levels?
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Always Optimize Your Content
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Leverage The Power Of Questions
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Twitter Marketing Best Practices
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Conclusion
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Facebook Live
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Overview
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Mobile Equipment Needed
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Mobile Equipment Not Needed But Useful
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Desktop Equipment Needed
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Desktop Equipment Not Needed But Useful
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Sharing Your Screen on Facebook Live
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Sharing Your Web Cam on Facebook Live
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Going Live On Your Personal Profile (Desktop)
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Going Live Into a Group (Desktop)
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Going Live On Your Page (Desktop)
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Going Live On Your Mobile Device
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Downloading Your Video
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Using the Facebook Creator Studio
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FB Creator Studio Content Library
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FB Creator Studio Insights
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FB Creator Studio Monetization
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FB Creator Studio Launchpad
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FB Creator Studio Rights Manager
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FB Creator Studio Preferences
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FB Creator Studio Sound Collection
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Facebook Analytics
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Overview
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The Dashboard – Setting Up
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Moving Content Over
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Moving Content Over – Part 2
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Funnel Tracking
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Creating Your Analytics Dashboard
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Active Users Report
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Revenue Tracking
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Retention
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Cohorts
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Breakdowns
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Journeys
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Percentile
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Events
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Overlap
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Lifetime Value
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Demographics
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Technology
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Settings
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Conclusion
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Facebook Ads
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Overview
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Creating A Page
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Promoting The Page
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Promoting the Page – Part 2
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Promoting the Page – Part 3 – Video
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Promoting Your Business Locally
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Promoting A Specific Website – Part 1
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Promoting A Specific Website – Part 2 – Going to Business Manager
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Promoting A Specific Website – Part 3
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Promoting A Specific Website – Part 4
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Setting Up Your Payment Method
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Collecting Lead Information with Forms
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Using the Automated Advertising Platform
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Creating an Audience in the Ad Platform
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Creating An Audience From the Business Manager-Mailchimp-Import
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Creating A Audience From A Customer List – CSV
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Creating a Lookalike Audience
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Creating A Saved Audience
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Sharing An Audience With Another Business
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Conclusion
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LinkedIn
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Overview
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Pricing
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LinkedIn as a Search Engine
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Your LinkedIn Profile – Part 1
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Your LinkedIn Profile- Part 2
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Your LinkedIn Settings – Part 1
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Your LinkedIn Settings – Part 2
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Your Personal LinkedIn URL
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Your Company Page
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Your Newsfeed
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Importing Your Contacts
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Making New Connection
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Accepting Invitations
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Managing Notifications
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Posting Written Content
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Posting Audio And Video Content
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Your SSI Ranking
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Participation in Groups
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Creating Groups
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Conclusion – Making New Connections
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Tik tok
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Introduction
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What Is TikTok And Why Should You Care?
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Getting Started With TikTok
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Creating Content For TikTok
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TikTok Hashtags
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Marketing Strategies for TikTok
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TikTok Ads
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TikTok Use Cases To Inspire You
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TikTok Analytics
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TikTok Best Practices
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Conclusion
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